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Thanks to individual search engine optimization for more visibility on the web. The term SEO comes from English and literally means Search Engine Optimization. This means an important sub-area in search engine marketing, whereby all measures are included that bring a website up in the ranking of search engines. The aim of SEO is to get interested visitors excited about their own web presence via free search engines. This could subsequently become customers without incurring any additional costs.

Search engine optimization (german)

There are a lot of search engines on the WWW that are used to navigate the Internet. In this way, websites and information that match the search query should be found quickly and efficiently. These are recorded in advance by search engines and checked according to precisely defined criteria so that the correct results are delivered for the relevant search queries. As a result, websites that are at the top of the ranking receive the most hits. So that a targeted, prominent listing can take place, targeted measures must be taken in the online marketing area. The most important task of search engine optimization is to target the page precisely to certain search terms, the so-called keywords. Basically, this process can be divided into two main areas. On the one hand, the OnPage optimization should be mentioned here. This, also known as on-site optimization, includes the measures that can be done on the website itself. This mostly affects technical, but also content-related and structural aspects of a company's own online presence. On the other hand, search engine optimization also includes off-page optimization. This is also seen as off-site optimization, and describes those measures that, outside of one's own online presence, aim to get other websites to select a corresponding link to their own site. In the industry there is also talk of link building or link building. The higher the links on other websites, the higher your internet presence is ranked by the search engines. And after all, that is the goal of search engine optimization.

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